GMZ #2-2 – Exclusive Interview with Daniel Lamplugh & Ubisoft’s Secret
Exclusive Interview with GMZ Co-Founder, Daniel Lamplugh
By Pierre Goguen
PG: So, how did such a young guy come up with the genius idea of GMZ all by himself and absolutely without any kind of help or input from anyone else?
Also, I have another series, where I interview people, titled Queries, on 1MoreCastle, which you should totally check out. And a show called Sub Pop that I post on my Instagram where I review soda.
The Secret Origins of Ubisoft
By Noriko Kashiwagi
With Nintendo having recently celebrated its 125th anniversary, many were surprised to see that most gamers were completely unaware that the company was so old, or that they started off by creating the Seattle Mariners, a worldwide chain a love hotels for seamen.
Well it just so happens that another video game publisher/developer with a bizarre origin story is celebrating its 50th anniversary this very week. Ubisoft, mostly known for releasing a steady stream of flawless games and DRM software gamers absolutely love, has reached its golden anniversary, which you might not have known if you get your information from Wikipedia. There, you’d get some nonsense about it being founded by 5 brothers in 1986. The truth is something a little more weird.
In fact, the company was founded in 1964 by the father of the 5 Guillemot brothers, Organes Génitaux Guillemot and his brother-in-law, Charles Atan Breton, and those boys my have the product that served as the foundation of the company to thank for their very existence.
The elder Organes and Charles were amateur apothecaries who both suffered for a particular disfunction which was erectile in nature. While working one a pill that would make facial hair only grown in a thin line directly above the upper lip, the two accidentally discovered that their pill, instead of making you look like a dick, gave them erections that lasted for hours.
Sales were poor when it was only sold in France and then French speaking areas of the world (for obvious reasons), but a name change (they called it Pénisilline) and selling their products in other markets helped the company survive until the 80s, when it branched into video games. The name Ubisoft can be chalked up to nothing more than a poor understanding of English and spelling. The founding duo wanted their advertisement to ask the readers if they were “soft,” thus “You be soft?” became “Ubisoft.” The rest is history.